illustration

Group
Ethica

Year
2022-2023

Discipline
Branding, Product Design

image

Rebranding ETHICA: A New Look for a New Era

Our design services company has been hard at work rebranding Group ETHICA, ensuring their image continues to reflect their commitment to connecting health professionals and pharmaceutical laboratories while expanding their reach across Africa.

Our challenge here was to create a visual identity that accurately represents the group's values and mission.

image

Robotto: A Typeface Mirroring
ETHICA's Identity

The selection of the Robotto typeface for ETHICA Group was a deliberate choice, representing the brand's identity, values, and goals. Robotto's clarity, accessibility, and modernity are precisely what the brand stands for.

A Symphony of Colors:
Defining ETHICA Group's Visual Identity

The color palette selected for ETHICA Group is a carefully curated blend of midnight blue, french blue, light sky blue, dark slate gray, heron plume, goldenrod, shadow, rare gray, pole silver, and outer space. Each color has been chosen for its ability to convey the brand's ethos and vision.

image
pictures
pictures
pictures
pictures
pictures

This meticulous selection and application of colors and typeface is a testament to the comprehensive rebranding effort, skillfully executed to align ETHICA Group's visual identity with its mission and values

pictures
logo-sm

A project with Kaanari?

Let's talk and turn your idea into something memorable

logo-kaanari

We help you design and develop state-of-the-art web, mobile, AI, Blockchain and analytical tools.

Follow us
© 2023 Kaanari. All rights reserved.